Often, what is popular one day may be obsolete the next.
Adidas used to be the dominant player in athletic gear.
Companies like Converse, Tiger and Puma (Formed after a dispute between the brothers who owned Adidas) were always nipping at the heals of Adidas in search of market share.
Nike is now the dominant player in athletic gear.
Large behemoths are too entrenched in success to be nimble enough to capitalize on emerging markets.
Companies like Under Armour (And now, to some extent, Adidas) take advantage of a counterculture not beholden to old power structures to create their own empires.
Sure, they learn the game from the big boys but they bring their own swagger, their own history, their own identity to create a new more competitive game.
3 comments:
I guess this is why Microsoft bought Skype and Google buys everything under the Sun. If you are too big to innovate use your money to absorb and dominate. It's been going on this way since J.Paul Getty.
Right, If you can't compete, purchase. Under Armour makes shoes and camping gear... they are headed for boheamoth.
Double-O signifies the full acquisition/appropriation of everything novel and good about the Black cultural brand. Our time in the global cultural vanguard is now officially over...,
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