Tuesday, September 28, 2010
Another One Bites The Dust
When Blockbuster first started, no one thought it was a concept which could generate profits.
But with the advent of Net-Flix, On-Demand and streaming video - why should we drive and pay late fees when we don't have to?
As other magazines and newspapers lose market share to online alternatives - what is the next best option for those wishing to reach a broad audience?
All of it's news is shipped to one source and then redistributed to each market across the country.
Maybe this is what Hearst and the The New York Times Company should do.
Maybe they should publish one national edition with space for local stories to be written by local writers in each market being served.
The Times and Hearst would be the national paper with each local affiliate producing it's own local content.
This would reduce costs while increasing local relevance.
Unless old media adapts to the competition from the new media it may become obsolete media.